# getfwd.com > AI-optimized mirror of getfwd.com containing 149 pages totalling 166,875 words of clean markdown content, structured data, and semantic HTML. Original source: https://getfwd.com. Last updated: 2026-07-18T03:32:41.098Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [The future of payments 
is embedded | Forward](/content/site-root.html): Embedded payments built by software founders, for software builders (718 words) ## Articles & Blog Posts - [docs/docs/redocusaurus/plugin-redoc-3-yaml.html](/content/docs/docs/redocusaurus/plugin-redoc-3-yaml.html) (9,926 words) - [Processing CEDP Product 3 Transactions | Managed PFAC](/content/docs/docs/articles/l2-l3-details/index.html): Overview (1,148 words) - [Contractors | Managed PFAC](/content/docs/docs/guides/contractors/index.html): This page is deprecated. Please use the Payees page instead. (592 words) - [Data Migrations | Managed PFAC](/content/docs/docs/articles/data-migrations/index.html): Use the following steps to generate a secure file for data migrations into the system. (138 words) - [Error Handling | Managed PFAC](/content/docs/docs/articles/error-handling/index.html): Use the following guidelines for handling errors in the system. (983 words) - [Test Card Numbers | Managed PFAC](/content/docs/docs/articles/test-card-numbers/index.html): Test Success Cards (537 words) - [docs/docs/redocusaurus/plugin-redoc-0-yaml.html](/content/docs/docs/redocusaurus/plugin-redoc-0-yaml.html) (26,131 words) - [docs/docs/assets/files/forward-postman_collection-3b2677b1bcf7ce6819bc3a4d17e23960-json.html](/content/docs/docs/assets/files/forward-postman_collection-3b2677b1bcf7ce6819bc3a4d17e23960-json.html) (21,788 words) - [Verifying Webhook Signatures | Managed PFAC](/content/docs/docs/articles/webhooks-verify/index.html): Verifying signatures (378 words) - [Restricted Countries | Managed PFAC](/content/docs/docs/legal/restricted-countries/index.html): List of countries where access to our SDK is restricted. (102 words) - [Terminals API | Managed PFAC](/content/docs/docs/terminals-api/index.html): Welcome to the Terminals API documentation! # Introduction This is the reference documentation and schemas for the Residuals API. ## Authentication The platform uses API Keys to manage access to the API. You can pass the API key in the `x-api-key` header to the request. Talk you your sales rep about acquiring these API keys. Authorization is done via headers. You should pass the api key as the value to the `x-api-key` header. For example, `x-api-key: ${API_KEY}`. Please note that you will be given 2 API keys, one public key and one private key. Use the private key for all server to server communication. The public key is used for interfacing wih the JS SDK. (1,053 words) - [Guide to Boarding API | Managed PFAC](/content/docs/docs/guides/boarding-api-guide/index.html): Introduction (1,823 words) - [docs/docs/redocusaurus/plugin-redoc-2-yaml.html](/content/docs/docs/redocusaurus/plugin-redoc-2-yaml.html) (12,404 words) - [Boarding API | Managed PFAC](/content/docs/docs/boarding-api/index.html): Welcome to the Boarding API documentation! Here you will find our collection of endpoints for boarding an managing accounts. # Introduction This is the reference documentation and schemas for the [Boarding API](/docs/boarding-api). ## Authentication The platform uses API Keys to manage access to the API. You can pass the API key in the `x-api-key` header to the request. Talk you your sales rep about acquiring these API keys. Authorization is done via headers. You should pass the api key as the value to the `x-api-key` header. For example, `x-api-key: ${API_KEY}`. Please note that you will be given 2 API keys, one public key and one private key. Use the private key for all server to server communication. The public key is used for interfacing wih the JS SDK. (1,355 words) - [Payment Element | Managed PFAC](/content/docs/docs/software-development-kits/payment-element/index.html): Introduction (1,523 words) - [Passwordless Sign-In Integration Guide | Managed PFAC](/content/docs/docs/guides/sso/index.html): Step-by-step guide for integrating passwordless login using the User API. (797 words) - [Storing Card and Bank Data | Managed PFAC](/content/docs/docs/guides/stored-credentials/index.html): Introduction (1,307 words) - [Webhooks | Managed PFAC](/content/docs/docs/articles/webhooks/index.html): Introduction to Webhooks (1,034 words) - [Third Party Gateway Payment Flow | Managed PFAC](/content/docs/docs/guides/third-party-gateway/index.html): You can use the Third Party Gateway Payment Flow to integrate any compatible gateway with the system. (621 words) - [Card Present | Managed PFAC](/content/docs/docs/guides/card-present/index.html): Introduction (895 words) - [Apple Pay Button | Managed PFAC](/content/docs/docs/software-development-kits/apple-pay-button/index.html): Introduction (729 words) - [Card Element | Managed PFAC](/content/docs/docs/software-development-kits/card-element/index.html): Introduction (893 words) - [Google Pay Button | Managed PFAC](/content/docs/docs/software-development-kits/google-pay-button/index.html): Introduction (728 words) - [Bank Element | Managed PFAC](/content/docs/docs/software-development-kits/bank-element/index.html): Introduction (907 words) - [Payees | Managed PFAC](/content/docs/docs/guides/payees/index.html): Introduction (673 words) - [AVS Codes | Managed PFAC](/content/docs/docs/articles/avs-codes/index.html): AVS Checks are enabled at the merchant level, and the information is passed to the issuer. It's at the discretion of the issuer to approve or decline the transaction. (248 words) - [Update Payment Method Guide | Managed PFAC](/content/docs/docs/guides/update-payment-method/index.html): Why You Might Want to Do This (278 words) - [Adhoc Fees | Managed PFAC](/content/docs/docs/guides/adhoc-fees/index.html): Adhoc fees are flexible charges that can be applied either in conjunction with a payment or as standalone fees. They serve several business purposes: (382 words) - [Merchant Application and Account Creation | Managed PFAC](/content/docs/docs/guides/application-and-account-creation/index.html): Introduction (494 words) - [CVV Response Codes | Managed PFAC](/content/docs/docs/articles/cvv-codes/index.html): | Code | Meaning | (30 words) - [Bank Payments | Managed PFAC](/content/docs/docs/guides/bank-payments/index.html): Prerequisites (193 words) - [Apple Pay Details | Managed PFAC](/content/docs/docs/guides/apple-pay/index.html): Adding Apple Pay to your website requires a few steps. This guide will walk you through the process of setting up Apple Pay on your website. (402 words) - [Payments API | Managed PFAC](/content/docs/docs/payments-api/index.html): Welcome to the Payments API documentation! # Introduction This is the reference documentation and schemas for the Payments API. ## Authentication The platform uses API Keys to manage access to the API. You can pass the API key in the `x-api-key` header to the request. Talk you your sales rep about acquiring these API keys. Authorization is done via headers. You should pass the api key as the value to the `x-api-key` header. For example, `x-api-key: ${API_KEY}`. Please note that you will be given 2 API keys, one public key and one private key. Use the private key for all server to server communication. The public key is used for interfacing wih the JS SDK. ## Idempotency The platform provides support for [idempotency](https://en.wikipedia.org/wiki/Idempotence), a feature that allows requests to be safely retried without the risk of duplicate operations. This becomes particularly useful when an API call is interrupted during transmission, resulting in the absence of a response. To execute an idempotent request, include the idempotency key in the x-idempotency-key header of the request. This key, which should be a unique value of at least 10 characters, is generated by the client. The method of creating this key is up to you, but we recommend using UUID v4 or any other string that has sufficient entropy to prevent overlaps. Idempotency works by saving the resulting status code and body of the first request made for any given idempotency key for any successful request. Subsequent requests with the same key return the same result for a period of up to 1 hour. Idempotency is only supported for `POST` and `PUT` requests. (12,090 words) - [Splitting Payments | Managed PFAC](/content/docs/docs/guides/splitting-payments/index.html): Splitting payments is a common use case for many applications. For example, a platform may want to collect a fee on each transaction. (234 words) - [Google Pay | Managed PFAC](/content/docs/docs/guides/google-pay/index.html): Google requires every merchant create a Google Pay Merchant account to use Google Pay. To use Google Pay with (145 words) - [API Key Usage | Managed PFAC](/content/docs/docs/guides/api-key-usage/index.html): All API requests are safeguarded using API keys, which must be included in each request as the x-api-key header parameter. We provide two types of API keys: public and private. A clear understanding of how to appropriately use these keys is essential for achieving a seamless and secure integration. (169 words) - [Override Billing Details | Managed PFAC](/content/docs/docs/guides/override-billing-details/index.html): Introduction (196 words) - [Introduction | Managed PFAC](/content/docs/docs/index.html): The managed PFAC platform makes integrating payments to your software application quick, easy, and painless. Here you will find our client's most common integration path, APIs, and guides. (657 words) - [Director of Engineering | Forward](/content/careers/job/5129606007/index.html) (558 words) - [Risk Data Scientist | Forward](/content/careers/job/5129597007/index.html) (1,805 words) - [Application Submit via API | Managed PFAC](/content/docs/docs/guides/application-submit-via-api/index.html): Use this guide when you want to submit a merchant application by API, instead of asking the merchant to submit in hosted UI. (697 words) - [Sr Software Engineer | Forward](/content/careers/job/5128202007/index.html) (700 words) - [Accept Payments | Managed PFAC](/content/docs/docs/guides/accept-payments/index.html): Introduction (659 words) - [Risk Intelligence Lead | Forward](/content/careers/job/5135662007/index.html) (1,675 words) - [viewpoints/unlocking-payment-monetization-overcoming-low-attach-rates-in-saas.html](/content/viewpoints/unlocking-payment-monetization-overcoming-low-attach-rates-in-saas.html) (574 words) - [Incident Management Lead | Forward](/content/careers/job/5135645007/index.html) (1,311 words) - [Senior Partner Sales Consultant | Forward](/content/careers/job/5135076007/index.html) (737 words) - [viewpoints/how-forward-eliminates-hardware-barriers-for-card-present-transactions.html](/content/viewpoints/how-forward-eliminates-hardware-barriers-for-card-present-transactions.html) (504 words) - [Payment Elements SDK | Managed PFAC](/content/docs/docs/software-development-kits/payment-elements-sdk/index.html): Introduction (150 words) - [Founding Growth Marketing Director | Forward](/content/careers/job/5135066007/index.html) (703 words) - [viewpoints/expanding-ach-payment-options-more-flexibility-same-security.html](/content/viewpoints/expanding-ach-payment-options-more-flexibility-same-security.html) (280 words) - [Data Privacy Agreement - Forward](/content/dpa/index.html) (3,151 words) - [viewpoints/index.html](/content/viewpoints/index.html) (157 words) - [Interchange Explained: Why Your SaaS Payments Take Rate Moves Every Month - Forward](/content/blog/interchange-take-rate-saas-platforms/index.html): You set merchant pricing at 2.9%. So why does your payments income fluctuate every month? The answer is interchange — two-thirds of your cost, controlled by 700+ variables. Here's what's actually happening. (1,213 words) - [The Five Questions Every SaaS Platform Should Ask About Their Payments Program - Forward](/content/blog/five-questions-saas-payments-program/index.html): Attach rate, white-label ownership, PFAC graduation, team accountability, merchant support. Five diagnostics that separate a payments business from a payments feature. (1,399 words) - [Platform Terms of Service - Forward](/content/partnertos/index.html) (2,376 words) - [The 4 Stages of a SaaS Payments Journey: Which One Are You Stuck In? - Forward](/content/blog/saas-payments-journey-stages/index.html): Most SaaS platforms stall somewhere between Stage 1 and Stage 3 of their payments journey, and never figure out why. Here's what each stage actually looks like from the inside. (1,478 words) - [New Feature: Dual Settlement Accounts for Embedded Payments - Forward](/content/blog/dual-settlement-accounts-embedded-payments/index.html): Forward's new dual settlement accounts let software platforms route payouts and fees to separate bank accounts. Solving a critical need for legal, proptech, and enterprise merchants. (554 words) - [The Payments Industry Playbook Nobody Shows You - Forward](/content/blog/payments-industry-tactics-software-platforms/index.html): Junk fees, reverse rev share, token lock-in, hidden payout charges — the payments industry has a playbook of tactics designed to obscure what you're actually paying. Here's how to spot them. (1,309 words) - [What Is Embedded Payments? A Complete Guide for Software Platforms - Forward](/content/blog/what-is-embedded-payments-a-complete-guide-for-software-platforms.html) (1,723 words) - [The Anatomy of a Merchant Statement: What That High Effective Rate Is Really Costing You - Forward](/content/blog/merchant-statement-fees-explained/index.html): Your effective rate might be double what the sales rep quoted. Here's how to read a merchant processing statement, spot junk fees, and understand what it's actually costing your business. (1,127 words) - [Forward's Payments Glossary - Forward](/content/blog/forwards-payments-glossary/index.html): Payments come with no shortage of acronyms, jargon, and terms that can feel confusing. This glossary serves as a Payments 101 reference, breaking down commonly used terms across card payments, ACH, settlement, fees, risk, and compliance in plain language. (1,441 words) - [The Future of Embedded Payments - Forward](/content/blog/the-future-of-embedded-payments/index.html): Embedded payments could reshape 50% of the $8T US market by 2030. Here's what SaaS platforms need to know to capture their share — without getting burned by opaque pricing. (970 words) - [Switching is less effort than you think | Forward](/content/technical-implementation/index.html): A fully integrated payments solution designed for software platforms to scale faster, reduce complexity, and stay in control. (400 words) - [Expanding ACH Payment Options: More Flexibility, Same Security - Forward](/content/blog/expanding-ach-payment-options-more-flexibility-same-security.html): More ACH flexibility, same safety. Support both credentialed login and account/routing entry with consistent fraud, returns, and ops tooling. (280 words) - [CommsHub: Automated, White-Labeled Communications for Every Step of the Merchant Journey - Forward](/content/blog/commshub-automated-white-labeled-merchant-communications.html): Forward's CommsHub delivers automated, white-labeled merchant communications across every stage of the payments lifecycle. Faster resolution, higher adoption, zero manual ops work. (914 words) - [The DIY Myth: Why Embedded Payments Need More Than Just an Integration - Forward](/content/blog/the-diy-myth-why-embedded-payments-need-more-than-just-an-integration.html): The DIY myth: embedded payments need more than an integration—pricing control, payout timing, risk/compliance, and usable data to operate at scale. (390 words) - [Privacy Policy - Forward](/content/privacy-policy/index.html) (1,959 words) - [Alternative Debit Routing: Why It's Pennies, Not Quarters, for Most Platforms - Forward](/content/blog/alternative-debit-routing-pennies-vs-quarters/index.html): Routing debit through Star, Pulse, or Accel sounds like easy interchange savings. For most vertical platforms under $5B in volume, the math doesn't hold. Here's why. (656 words) - [Providing great support to your payments customers - Forward](/content/blog/providing-great-support-to-your-payments-customers/index.html): Great payments support isn’t a help desk—it’s proactive. Learn how platforms use SLAs, shared tooling, and clear escalations to keep merchants running. (275 words) - [Investor Series: Long Ridge on Investing in vSaaS & Payments - Forward](/content/blog/investor-series-long-ridge-on-investing-in-vsaas-payments.html) (1,047 words) - [What a VP of Payments Actually Does (And Why There Aren't Enough of Them) - Forward](/content/blog/what-a-vp-of-payments-does/index.html): A VP of Payments can transform how a software company earns from transactions — but the role is rare and often misunderstood. Here's what they actually do, and why demand is outpacing supply. (771 words) - [What if the majority of your customers added payments? | Forward](/content/grow-payments/index.html) (595 words) - [Offering Payments Without Becoming a Payments Company - Forward](/content/blog/offering-payments-without-becoming-a-payments-company.html): Offering Payments Without Becoming a Payments CompanyA playbook for offering payments without becoming a payments company—what to outsource, what to own, and how to keep margins and ops tight. (643 words) - [Terms of Use - Forward](/content/terms-of-use/index.html) (1,709 words) - [Why Payment Minimums Are Just Exclusivity in Disguise - Forward](/content/blog/payment-minimums-exclusivity-software-companies/index.html): Some payments providers have dropped exclusivity clauses — but replaced them with escalating monthly minimums that create the same trap. Here's what software company CEOs and PE sponsors need to watch for. (487 words) - [Growing Investor Network: Forward's Sponsor AUM Reaches $145B - Forward](/content/blog/forward-financial-sponsor-network-145b-aum/index.html): Forward's financial sponsor network has grown to $145B AUM — without a marketing budget. Here's how PE and VC partnerships became our most effective go-to-market channel. (410 words) - [The Payments KPI That Actually Moves the Needle - Forward](/content/blog/the-payments-kpi-that-actually-moves-the-needle/index.html): The KPI that matters isn’t volume; it’s margin per transaction. Learn how pricing, risk, and settlement controls lift real payments profit. (588 words) - [Attach Rate: The Single Biggest Lever in Embedded Payments - Forward](/content/blog/attach-rate-embedded-payments/index.html): Most software platforms track payments revenue loosely — if at all. Attach rate is the one number that determines whether you have a payments business or just a payments feature. (586 words) - [How Forward Helps Field Services Platforms Scale Payments - Forward](/content/blog/payments-built-for-field-services-platforms/index.html): Field services teams don’t have time for clunky payments. Learn how Forward helps field services platforms bulk-onboard merchants, underwrite multi-location networks, and enable real-time card and ACH payments—without adding operational overhead. (528 words) - [ACH and Card Payments Share a Name. Almost Nothing Else. - Forward](/content/blog/ach-payment-risk-software-companies/index.html): ACH and card payments share a name but almost nothing else. Here's what software companies need to understand about bank payment risk before offering next-day settlement. (601 words) - [Three Paths to Payments Growth with Forward - Forward](/content/blog/three-paths-to-payments-growth-with-forward/index.html): How platforms unlock payments growth—pricing levers, new rails, and better ops—plus how Forward helps you execute each path. (743 words) - [Vertical Software's AI Moat: Why Payments Adoption Is Now a Defensive Strategy - Forward](/content/blog/vertical-software-ai-moat-payments-adoption/index.html): AI is compressing software multiples and raising hard questions about defensibility. Here's why vertical software companies that embed payments are building a moat that AI can't easily disrupt. (505 words) - [A Guide to Hardware Selection for Your Integrated Payment Solution - Forward](/content/blog/a-guide-to-hardware-selection-for-your-integrated-payment-solution.html): Semi-integrated or Platform-as-a-Service? This guide breaks down payment hardware options, PCI compliance tradeoffs, and which devices fit different software use cases. (702 words) - [Forward Launches Canadian Payment Operations - Forward](/content/blog/single-stack-canada-us-payment-processing/index.html): Most payment processors treat Canada as an edge case, requiring multiple integrations and inconsistent features. Forward's single-stack solution lets software companies process payments across North America seamlessly. (325 words) - [Turn payments into your biggest growth driver | Forward](/content/how-it-works/index.html): Seamlessly integrate payment processing into your software, allowing your customers to accept payments for their services or products. (498 words) - [ACH vs. Card Payments for SaaS Platforms: Pros, Cons, and Use Cases - Forward](/content/blog/ach-vs-card-payments-for-saas-platforms-pros-cons-and-use-cases.html): Should your SaaS push ACH or cards? Compare fees, auth rates, chargebacks, timing, and the best use cases for each. (772 words) - [Resources - Forward](/content/blog/index.html) (157 words) - [Meet Derek Victory, CTO and Co-Founder of Forward - Forward](/content/blog/meet-derek-victory-cto-and-co-founder-of-forward/index.html): Meet Derek Victory, Forward's CTO. From Bypass to Fiserv to co-founding Forward, Derek is on a mission to make payment integrations transparent and profitable for SaaS builders. (636 words) - [Payments’ Seven Deadly Sins - Forward](/content/blog/payments-seven-deadly-sins-2/index.html): Hidden fees, payout surcharges, token lock-in, and more. Learn the seven deadly sins of payments and practical ways to avoid them as a software platform. (630 words) - [Unlocking Payment Monetization: Overcoming Low Attach Rates in SaaS - Forward](/content/blog/unlocking-payment-monetization-overcoming-low-attach-rates-in-saas.html): Low payment attach rates are costing SaaS platforms real revenue. Learn why adoption stalls and how the right onboarding strategy can turn payments into your top revenue stream. (574 words) - [Your Payment Processor Is Eating Your Lunch - Forward](/content/blog/3x-arpu-embedded-payments-opportunity/index.html): Discover how software companies can triple ARPU by internalizing payment processing. Learn the 3/2/1 framework: customers pay 3%, costs are 2%, and you can capture the 1% margin without raising prices. (549 words) - [Why Settlement Flexibility Matters for Software Platforms - Forward](/content/blog/why-settlement-flexibility-matters-for-software-platforms.html): Why settlement flexibility matters: tailor payout schedules, minimize exceptions, and deliver cleaner ops and happier customers. (432 words) - [Forward Risk Services vs. the Industry: Why Most Platforms Are Exposed to Payments Losses - Forward](/content/blog/forward-risk-services-vs-the-industry/index.html): Software platforms often underestimate their exposure to payments losses. Learn how Forward’s Risk Services differ from typical PSPs—combining active underwriting, daily monitoring, and shared loss participation to protect your payments revenue. (582 words) - [Meet Maximize: How to Unlock the Full Potential of Embedded Payments - Forward](/content/blog/meet-maximize-how-to-unlock-the-full-potential-of-embedded-payments.html): How to Unlock the Full Potential of Embedded Payments (549 words) - [Why Vertical SaaS Platforms Need More Than Just a Payments API - Forward](/content/blog/why-vertical-saas-platforms-need-more-than-just-a-payments-api.html): Vertical SaaS Platforms Need More Than Just a Payments APIA payments API isn’t enough. Vertical SaaS needs pricing levers, payout control, risk tooling, and clear data to scale profitably. (489 words) - [Transparently and Seamlessly Supporting your Payments Business - Forward](/content/blog/transparently-and-seamlessly-supporting-your-payments-business.html) (590 words) - [Making Payment Reconciliation Simple: A Game-Changer for Software Platforms - Forward](/content/blog/making-payment-reconciliation-simple-a-game-changer-for-software-platforms.html) (262 words) - [Reflections on the First Annual Fintech NerdCon - Forward](/content/blog/reflections-on-the-first-annual-fintech-nerdcon/index.html): Reflections from Fintech NerdCon 2024 in Miami—on why in-person collaboration still matters, how a shared “fintech language” accelerates deals, and what’s next for B2B money movement and embedded finance. (367 words) - [Power better payments, build better experiences | Forward](/content/operational/index.html): Our platform tackles the challenges that frustrate your customers most. (576 words) - [Everything you need to succeed in payments | Forward](/content/capabilities/index.html) (278 words) - [Merchant Services Need a Platform Playbook - Forward](/content/blog/merchant-services-need-a-platform-playbook/index.html): Merchant Services Need a Platform Playbook (477 words) - [The New Era of Embedded Payments - Forward](/content/blog/the-new-era-of-embedded-payments/index.html): Live from Fintech Nerdcon, Forward CEO Brandon Lloyd talks with Dan Rosen about embedded payments, AI, and what the next wave of agentic commerce means for vertical SaaS. (256 words) - [The Hidden Costs of Legacy Payment Platforms - Forward](/content/blog/the-hidden-costs-of-legacy-payment-platforms/index.html) (579 words) - [The Real Cost of Payments for Software Platforms - Forward](/content/blog/interchange-vertical-saas-payments/index.html): Learn how Vertical SaaS platforms can improve take rate and payments revenue through smarter interchange optimization and managed PayFac models. (463 words) - [The Difference Between a Payments Vendor and a Payments Partner - Forward](/content/blog/payments-vendor-vs-partner/index.html): Most platforms have a payments vendor, not a partner. The gap isn't about effort. It's structural, written into the contract. Here's how to tell them apart., Check out this Code designed by Jordan Greenberg. (1,797 words) - [Introducing Pay by Link and Hosted Checkout - Forward](/content/blog/introducing-pay-by-link-and-hosted-checkout/index.html): Forward’s Pay by Link + Hosted Checkout: branded notifications, secure checkout, cards/wallets/ACH, PCI offload, and real-time data via APIs. (95 words) - [The Problem: Inconsistent and Confusing Cut-Off Times - Forward](/content/blog/the-problem-inconsistent-and-confusing-cut-off-times.html): Inconsistent cut-off times cause partial payouts and messy books. Forward lets platforms set batch close times per customer for clean, predictable settlements. (280 words) - [The Hidden Value of Payments in Private Equity - Forward](/content/blog/private-equity-payments-value/index.html) (488 words) - [An Open Letter to Visa, Mastercard, Discover and American Express - Forward](/content/blog/networks-you-own-the-pan-and-the-token/index.html): Clarify that networks own both the PAN and its derivative tokens. Make tokens portable to protect merchants, promote security, and boost competition. (326 words) - [Pricing | Forward](/content/pricing/index.html): Reduce your cost of embedded payments (695 words) - [Redefining Integrated Payments: Meet Forward - Forward](/content/blog/redefining-integrated-payments-meet-forward/index.html) (498 words) - [Integrated Payments: Government Spotlight - Forward](/content/blog/integrated-payments-government-spotlight/index.html) (569 words) - [The Problem: Growing Software Companies Need More Control Over Payments - Forward](/content/blog/the-problem-growing-software-companies-need-more-control-over-payments.html): Growing platforms outgrow one-size-fits-all payments. Here’s why control over pricing, payouts, risk, and data becomes a growth lever—not a constraint. (254 words) - [Why PFACs and Managed PFACs struggle with card present - Forward](/content/blog/why-pfacs-and-managed-pfacs-struggle-with-card-present.html) (434 words) - [The Problem: Not Every Payments Provider Plays Fair - Forward](/content/blog/the-problem-not-every-payments-provider-plays-fair/index.html): Opaque fees, payout games, and data lock-in hurt platforms. Here’s how to recognize unfair practices and regain pricing, data, and settlement control. (280 words) - [How Forward Eliminates Hardware Barriers for Card Present Transactions - Forward](/content/blog/how-forward-eliminates-hardware-barriers-for-card-present-transactions.html) (504 words) - [Welcome to our new website! - Forward](/content/blog/our-new-website/index.html): our new website (292 words) - [Announcing Our Seed Round - Forward](/content/blog/announcing-our-seed-round/index.html) (235 words) - [Simplify Monetizing Payments - Is it right for me? - Forward](/content/blog/simplify-monetizing-payments-is-it-right-for-me/index.html) (402 words) - [Introducing Pay by Link and Hosted Checkout - Forward](/content/blog/pay-by-link-hosted-checkout/index.html): Forward’s Pay by Link + Hosted Checkout: branded notifications, secure checkout, cards/wallets/ACH, PCI offload, and real-time data via APIs. 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