The future of payments is embedded

Embedded payments built by software founders, for software builders

Forward meets your team where they are

We understand the challenges you face because we’ve been in your shoes. At Forward, we strip away the payments jargon and speak everyday language—helping you sidestep the pitfalls we encountered while building SaaS companies.

Confidently evaluate options

With so many solutions on the table, it’s hard to know where to start. We break down the pros, cons, and trade-offs of different approaches, helping you make informed, confident decisions.

Know which business model fits you

Whether you’re ready for full payment facilitation or need a more hands-off approach, we’ll guide you to the model that aligns with your team’s current needs—and future growth.

Know what actually matters

Cut through the noise and focus on what drives results. We highlight the critical components of embedded payments that impact your bottom line, customer experience, and scalability.

Define responsibilities

We’ll clearly outline responsibilities, ensuring you understand who does what, how much effort is required from your team, and where Forward can take the load off your shoulders.

Embed payments in your platform

Unlock new revenue streams by integrating payments directly into your platform. We’ll show you how to monetize transactions seamlessly while adding value for your customers.

Industry leading economics for software platforms

Our pricing is simple, transparent, and built with software platforms in mind.

Plan that fits you:Rails

65% Revenue you keep

75% Revenue you keep

85% Revenue you keep

100% Revenue you keep

What Forward Does

• Payment Loss Insurance
• White label payments sales
• Compliance and registration
• Underwriting and Monitoring
• Developer tools and support
• White label merchant software
• Authorizations and settlement

Switching made simple

Our platform includes low code tools, detailed guides, sample apps, embeddable elements, and real world examples to simplify the integration.

Quick and seamless integration

Our clients typically complete integration in less than two weeks. We provide the tools and support to ensure your transition is as smooth as possible.

Improve your customer's payment experience

Simplify payments so you can deliver an exceptional experience to your customers. With our platform, you’ll see immediate, measurable improvements in how your merchants manage and receive payments.

• Merchants paid on time, 
every time

No delays, no errors. We ensure your merchants are paid in full, on time, every time so you can build trust and keep their businesses running smoothly.

• Tools for perfect reconciliation

Empower your merchants with intuitive tools to match sales with bank deposits, down to the penny. Leave behind manual errors and mismatched records, and give customers the confidence that every cent is accounted for.

• Proactive, white-label communication

Enhance your customer service without lifting a finger. With proactive, white-label communications, you can answer payment related questions before they’re even asked. That means fewer support tickets and more satisfied customers.

Grow your payments revenue

Most software platforms join Forward with fewer than 20% of their SaaS customers actively using payments. We’re here to change that. Our proven strategies, expertise, and tailored solutions are designed to help you drive adoption, grow your revenue, and scale your payments program.

Achieve 70%+ payments adoption

With our expertise, we’ll help you turn payments into a core feature that your customers can’t live without. From onboarding strategies to upgrade paths, we drive adoption rates to over 70%, delivering immediate and lasting impact on your revenue.

End-to-end program design

We don’t just implement payments, we craft a program built for you. Our team collaborates to design, price, and execute a strategy tailored to your customers’ needs. From pricing models to key milestones, we ensure everything aligns with your growth goals.

Flexibility to graduate at any time

We believe in earning your trust every day, not locking you into restrictive contracts. Unlike industry-standard practices, our platform gives you the freedom to grow, adapt, or move on—without disruption.

Only pay for what you need

When you start a payments business, your team will need support. Forward will step into those critical functions to help you achieve success quickly. As your team grows, you may internalize some of the capabilities. Switch between our products at any time to only pay for what you need.

## Build payments 
into your product

Want to learn more or apply this specifically to your business? Speak to a payments expert today.