What if the majority of your customers added payments?

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Say goodbye to adoption headaches

You’re not alone. The average inbound SaaS platform sees fewer than 20% of its customers using its payments offering. Why? Because payments adoption doesn’t just happen—it requires strategy, execution, and expertise.

Simplify signups

Many SaaS companies assume customers will “just sign up” once payments are enabled. When that doesn’t happen, they shift the responsibility to support, customer success, or existing SaaS reps. Payments need to be sold through customer education, targeted outreach, and a dedicated motion.

Price with precision

Pricing payments isn’t as simple as picking a flat rate. Customers are used to different models—interchange plus, surcharges, convenience fees, monthly fees—and pricing must align with industry standards and business size. Using our extensive data set, Forward helps you benchmark and optimize your pricing to ensure maximum adoption.

White-label sales support

Can you prove to your customers that switching to your payments program will save them money? Probably. But can you quantify those savings today? Probably not. Forward’s statement analysis tools give you the power to provide real-time savings comparisons, turning uncertainty into a closed deal.

End-to-end program design

Not all customers adopt payments at the same rate. Forward applies an attribute-based approach, segmenting your customer base to ensure you’re targeting the right cohorts with the right messaging, maximizing adoption without wasted effort.

Will adoption move the needle?

Payments adoption isn’t just another revenue stream, it’s the single most important factor in driving the success of your payments program. High adoption rates don’t just increase payments revenue, they double or even triple ARPU (average revenue per user).

Run your numbers

What is your attach rate gap actually costing you?

Model the difference between a typical referral or legacy payments deal and a Forward program built around higher attach and stronger economics.

| Attach rate gap | +50 pts |
| Additional annual revenue with Forward | +$5.1M |

Revenue estimates are illustrative and based on Forward partner data. Actual economics vary by platform, merchant mix, and processing volume.

Technology, human expertise, and white-label services. All in one place.

If the pain points above sound familiar, you already know there’s no silver bullet to take your payments adoption from 20% to 70% overnight. That’s why Forward provides not just a playbook, but the team and technology to execute on your behalf.

Services

We provide on-demand services to fit your needs at every stage.

Payment sales as a service

Our reps sell “payments” to your customers, on your behalf.

Optimize payments revenue

Merchant pricing

Fully white label

We’ve helped countless businesses set up payments programs that feel like an extension of their brand.

Keep customers in your brand

Customers should not leave your brand to take payments.

An extension of your team

Minimize support calls

Best-in-class technology

We leverage world-class systems to remove friction and scale adoption.

Platform for sales flows

Our platform orients reps to the most
important activity.

Seamless handoff

AI statement tools

Human expertise

We know that payments aren’t just transactional. They require a strategic approach.

Program design

Our team has helped 1,200+ software platforms get payments right.

Selling payments

Optimizing spread

Get your first 300

customers free

We’re offering you the chance to try our Maximize team—risk-free—before making a commitment.

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